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入川10年 看居然之家如何乘风破浪破局而立

2020-10-04 16:50:54
居然之家2011年入川,四川大本营居然之家成都总店(琉璃店)诞生,在2020年疫情时期,达州大竹店开业。截止目前,居然之家已签约46家门店,开业19家门店。

丰尚彩票网址1999NIAN8YUE,JURANZHIJIADIYIJIAMENDIAN——BEIJINGDONGSIHUANDIANZHENGSHIKAIYE,KAIQILEJURANZHIJIA21NIANDEGAOSUFAZHANZHILU。JIEZHIMUQIAN,JURANZHIJIAYIJINGZAIQUANGUO220GECHENGSHI,QIANYUE678JIAMENDIAN,KAIYE398JIA,WEIQUANGUOSHUYIQIANWANJIDEJIATINGTIGONGWENXINSHUSHIDEJUJIAHUANJING。


2018NIAN2YUE,YUALIBABADACHENGZHANLVEHEZUOLIANMENG,JIANG“XINLINGSHOU”LVXIANYINRUJIAJULIUTONGYE。2019NIAN12YUE,JURANZHIJIADENGLUAGUSHICHANG……CHENGFENGPOLANGBA,JUXIAORAN!


入川10年 看居然之家如何乘风破浪破局而立

SICHUANDIYIDIAN


入川10年 看居然之家如何乘风破浪破局而立


道生一,一生二,二生三,三生万物


2010NIAN,CHENGDOULIULIDIAN(XIANJURANZHIJIACHENGDOUZONGDIAN)KAIYE,CHENGWEIJURANZHIJIAZAISICHUANDESHOUJIAMENDIAN。10NIANZHIHOU,JURANZHIJIAYIJINGZAICHENGDOUKAISHELE3JIAMENDIAN,ZAIQUANCHUANGONGKAISHELE19JIAMENDIAN,HUIJIQUANCHUANQIANWANRENQUN。YILUKAIJIANGTUOTU,DILIQIANXING。BUJINWANCHENGLEXINANZHONGXINCHENGSHIDEZHANLVEBUJU,GENGSHIZAIQUANCHUANXIANQILE“JURANSUDU”,ZHENGYIBUBUSHIXIAN“CHUMENYUJIANJURANZHIJIA”DEYUANJING。


8大服务 先行赔付


入川10年 看居然之家如何乘风破浪破局而立


连锁性卖场之于消费者,是强大而周到的服务,贴心而放心的支撑


XIANXINGPEIFU,LVSEHUANBAO,YIGEYUENEIWULIYOUTUIHUANHUO,TONGPAISHANGPINTONGYIJIAGE,SONGHUOANZHUANGLINGYANCHI,TONGYISHOUYINTONGYITUIHUANHUO,SANBAOFUWUQIYANZHI3NIAN,YICIXIAOFEIZHONGSHENFUWU。ZHEISHIJURANZHIJIAZHIDIYOUSHENGDECHENGNUO,YESHIYIJIAYOUZERENXINDEMAICHANGWEIXIAOFEIZHEDAILAIDEQIANGDAZHICHENG。2018NIAN11YUE,JUMEISHIJIATURANTINGZHIYINGYE,DANGYUE28RI,JURANZHIJIACHENGLIZHUANXIANGGONGZUOZU,QIDONG“XIANXINGPEIFU”,TUOSHANCHULI200YUWEIYEZHUSUNSHI,XIANXINGPEIFUJINEDA460YUWANYUAN。YINUOQIANJIN,ZHIDIYOUSHENG,ZHEISHIJURANZHIJIADUIXIAOFEIZHEBUBIANDECHENGNUO,YESHIJURANZHIJIACHUANGLIYISHIDECHUXIN。


大四川 大连锁

入川10年 看居然之家如何乘风破浪破局而立


YOUYIZHONGSUDU,JIAOJURANSUDU。YOUYIZHONGSHOUWANG,JIAOCHUMENYUJIANJURANZHIJIA


2011NIANRUCHUAN,SICHUANDABENYINGJURANZHIJIACHENGDOUZONGDIAN(LIULIDIAN)DANSHENG!2014NIAN10YUESICHUANWAIBUDI1JIAMENDIAN,DEYANGDIANKAIYE;2015NIAN12YUE,CHENGDOUDI2JIAMENDIAN,CHENGDOUJINSHADIANKAIYE;2016NIAN6YUE,CHENGDOUCHADIANZIDIANKAIYE;2016NIAN12YUEBUJUCHUANBEIDIQU,GUANGYUANDIANKAIYE;2017NIANLIANSUOBUFAJIAKUAI,10YUEYIBINDIANKAIYE,12YUEMIANYANGDIANKAIYE。2018NIANJIASULIANSUOBUJU,11YUECHENGDOUXINJINDIANKAIYE,12YUELUZHOUGULINDIAN、BAZHONGDIANKAIYE;2019NIAN,JINRULIANSUOFAZHANKUAICHEDAO,YAANDIAN、RENSHOUDIAN、CHENGDOUPIDOUDIAN、NANCHONGYINGSHANDIAN、YIBINJIANGANDIAN、CHENGDOUJINTANGDIAN、NEIJIANGLONGCHANGDIANXIANGJIKAIYE。ZAI2020NIANYIQINGSHIQI,DAZHOUDAZHUDIANKAIYE。


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新零售 新玩法 新未来


入川10年 看居然之家如何乘风破浪破局而立


线上线下全域营销,全面抓住数字化浪潮


2018NIAN,ALIRUGUJURANZHIJIA,CHENGWEIZHANLVEHEZUOHUOBAN,KAIQILEJURANZHIJIASHUZIHUAGAIZAODEDAOLU。TONGNIAN10YUE,JURANZHIJIACHENGDOUZONGDIAN(LIULIDIAN)CHENGWEIQUANCHUANSHOUJIA“XINLINGSHOUMENDIAN”,“SHUANG11”DANGTIAN,JURANZHIJIALIULIDIANZUIZHONGCHENGJIAOEGAOGAOYUEGUOLE7000WANDEGAOXIAN;“SHUANG11”DEXIAOSHOUEYETUPOLE2.5YIDAGUAN。


2020NIAN2YUE15RI,JURANZHIJIATONGCHENGZHANSICHUANZHANSHUNLISHENGDASHANGXIAN,KAIQILEXIANSHANGXIANXIATONGSHIYUNYINGDIANPUDEMOSHI,ZAIQUANGUOKANGYIDEFEICHANGSHIQI,JURANZHIJIAZAIXIANSHANGKAIDIANPOJUERLI,TUANDUIZAIXIANBANGONG,SHANGJIAZAIXIANMAIHUO。WANCHENGHUOPINSHANGXIANSHUQIANGE,KAIZHANZHIBOSHANGBAICHANG,FUNENG68GETOUBUPINPAIXIAOSHOUESHANGBANNIANNISHIZENGZHANG20%。


设计


入川10年 看居然之家如何乘风破浪破局而立


居然顶层X居然装饰=天马行空的美学生活


2016NIAN,JURANZHIJIADINGCENGSHEJIZHONGXINLUOHUCHENGDOULIULIDIAN,CHENGWEIQUANGUOCHUBEIJINGZHIWAI,DIERJIADINGCENGSHEJIZHONGXIN。SUIHOU,DINGCENGSHEJIYAOQINGLEGUONEIWAIDINGJIANSHEJISHI,DAZAOLE“DASHIZOUJINQIANJIAWANHU”DEHUODONG,BUJINYOUDINGJIANSHEJISHI,20+CHENGDOUBENDIZHIMINGSHEJISHIYEZHUCHANGZAIDINGCENGSHEJIZHONGXIN,WEIXIAOFEIZHETIGONGQUANANJUJIASHENGHUOJIEJUEFANGSHI,RANGHAOSHEJIZOUJINQIANJIAWANHU。


入川10年 看居然之家如何乘风破浪破局而立


ZI2018NIANQI,JURANZHIJIAYIDINGCENGSHEJIZHONGXINWEIPINGTAI,DINGQIYAOQINGSHENGHUOMEIXUELINGYUDAKAFENXIANGYU“JIA”YOUGUANDESHENGHUOMEIXUEYISHU,KAIZHANBAOKUOSHENGHUOMEIXUEDASHILINZHENZHONG、HUAYIMEIXUEDASHILINGZONGYONG、GUGONGZHUANJIAFENGMINGZHUDENGSHENGHUOMEIXUEXILIEDAJIANGTANG,SHOUDAOJURANZHIJIAHUIYUAN、SHEJISHIDENGYIZHIHAOPING。


入川10年 看居然之家如何乘风破浪破局而立


2020NIAN6YUE5RI,MEIAOZHONGGUOSHEJIJIANGCHENGDOUSAIQULUOHUJURANZHIJIA,SHUANGFANGYI“FAXIANHAOSHEJI,CHUANGZAOHAOSHENGHUO”WEICHUXIN,JIANGSHENGHUOMEIXUEDELINIANDAIRUQIANJIAWANHU。


丰尚彩票网址YONGSHENGHUOZHIMEIFUYUSHEJILINGGAN,YONGSHEJIZHIMEITISHENGSHENGHUOPINWEI,JURANZHIJIADUISHICHANGDEFUWUBUJINYOUGAOPINZHIDEJIAJUCHANPIN,GENGYOURANGSHENGHUOGENGMEIDESHEJI。


社群营销


入川10年 看居然之家如何乘风破浪破局而立


拎包入住+私域流量 稳扎稳打 不骄不躁


丰尚彩票网址ZAIGONGYUCHILI“LAOYU”,ZAISIYUCHILI“JIACAI”,SHEQUNYINGXIAODEYUNYINGYEZAICHIXUFALI。JURANZHIJIACONGPINPAISHANGTONGDIANJIXIAOFEIZHEXUQIUCHUFA,DASHEQUNYUNYINGDE“TAI”——YI“XIAOFEIZHE”XUQIUDIANWEIQIERUKOU,YI“CHANPIN”、“SHEJI”DENGFUWUWEISHOUDUAN,GENJUBUTONGXIAOQUZHIDINGBUTONGKAIFAJIHUA,JINGXIHUASHENTOUXIAOQULOUPAN,WEIXIAOQUYEZHUTIGONGGENGWEIGEXINGHUADEJIAZHUANGXUQIUFUWU,JIANGXIAOSHOUQIANZHIDAOSHEQU,WEIPINPAISHANGJIACHIXUDAORUSIYUJINGZHUNLIULIANG,WEIXIAOFEIZHEDAILAIZHUANYEDAOJIADEJIAJUFUWU,WEIMAICHANGDAILAIYUANYUANBUDUANDEKOUBEI,SHIXIANMAICHANG、SHANGJIA、XIAOFEIZHESANFANGGONGYINGDESHEQUNYINGXIAOBIHUAN。


跨界


入川10年 看居然之家如何乘风破浪破局而立


盒马鲜生✖苏宁易购 吃喝玩乐一站配齐


从盒马鲜生到苏宁易购,居然之家致力于将生活所需的所有环节纳入其中。从家居建材家电,从生活家电到日用百货,居然之家正从专业的家居建材流通平台,向提供生活方式的城市综合体转变。围绕着“生活”,居然之家深度布局大消费,将热终端引入家居卖场,时时刻刻将大生活的场景渗透进卖场空间,形成以家居建材消费为核心的大生活消费生态圈,与消费品牌跨界“潮玩”,给生活更多可能。


(WENZHANGLAIYUAN:XINLANGJIAJU,QINSHAN)

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